Postcard Marketing Example: San Francisco's Department of Elections can do a better postcard

As another segment in our postcard marketing example series, let me first applaud San Francisco’s Department of Elections for sending postcards to people to get them to participate in our democracy. It’s a laudable goal. Furthermore, they did so in multiple languages! How great is that… it’s great. But, they could have done a much […]

Postcards for relators: A picture of every house and its estimated value

In the Real Estate industry, sending postcards is often called “farming.” It’s a process where you send the same postcard to as many people as you can for as cheap as you can to advertise one of three things: That you’ve just sold a house nearby. That you’ve just listed a house nearby. To find […]

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