postcard marketing

Customer Lifetime Value: A Way to Budget Marketing

Why is Customer Lifetime Value important? People ask: How much should I spend on my postcard marketing campaign? Customer Lifetime Value is a number we can use to answer this question. This number tells you how much your average customer spends with your company. This number can help determine a marketing budget. Also, does it […]

Business Marketing with Physical Media in the Digital Age

Business Marketing in the Digital Age: In this digital age, most businesses do a lot of marketing on the internet. For example, businesses send people millions of emails every day. Also, we see ads on every webpage that we visit.  In addition, digital media does not use paper. As you can see, digital media is […]

How To Do Direct Mail Targeting. Build Consumer, Occupant, Business, or Property Lists.

A good direct mail targeting list is key to a great mailing campaign. Basically, if you’re not targeting the right people, don’t bother. A pizza shop targeting people 50 miles away won’t be selling any pizzas from postcards. Personalization and targeting are essential to making your campaign effective. That being said, list building can sometimes get overwhelming. Where […]

Postcard Marketing, A Beginners Guide to Direct Mail

Our business is postcard marketing, so we know a bunch about direct mail marketing. We’ve spent a lot of time looking a direct mail marketing options (EDDM, hand written direct mail, non-postcard mail, the list goes on). Plus, huge brands like Chase, Verizon, Target, Chipotle, Bed Bath and Beyond, Amazon and a bunch of others use postcards. […]

Postcard Marketing Example: San Francisco's Department of Elections can do a better postcard

As another segment in our postcard marketing example series, let me first applaud San Francisco’s Department of Elections for sending postcards to people to get them to participate in our democracy. It’s a laudable goal. Furthermore, they did so in multiple languages! How great is that… it’s great. But, they could have done a much […]

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