Spinning Your Wheels With Facebook Ads? Here Are Some Effective Ideas to Help Make Your Facebook Ads Take Off!

Social media marketing, especially marketing through Facebook seems to be more art than science. I don’t know about you, but I am one who likes automating my Facebook marketing and then scaling if possible. But perhaps the secret is in the testing as suggested by Tony Christensen:

But is there more to breaking through challenging Facebook marketing than just A/B testing. Some like Brandon Romero think that re-targeting is key:

Retargeting seems like a good idea, but heads up! Facebook is heavily promoting Facebook groups. Could there be something to targeting Facebook groups? Devin Pickell thinks there may be a marketing shift:

Who is right? What do you think is key to effective Facebook advertising?