No, it’s not. More than 80% of consumers want and expect tailored services and tailored marketing campaigns. Personalization in marketing is ramping up and it’s become an expectation from over 50% of consumers.
If you haven’t yet hopped on board the personalization train, you’re losing revenue and sending would-be customers into the arms of your competitors. Why, may I ask, haven’t you become one of the 88% of U.S. marketers reporting measurable improvements as a result of personalization?
With stats like these, personalization is a no-brainer. Hop on board, my friend. We’re waiting.