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Postcard Marketing Pros

Unique Real Estate Postcards With Killer Data

What do we mean when we say unique real estate postcards? As it stands, real estate professionals send some crazy weird postcards. Like out of left field weird. This is not what we mean. The direct mail industry seems to cater to these weird desires, too. Postcards are not like clickbait, you need to be […]

Every Door Direct Mail Route Targeting Tool Reviews

There are tons of every door direct mail route printing shops. The key to the success of your EDDM campaign is great targeting. Targeting is often some combination of demographics or location. Almost all EDDM tools we have found are half-service, they do some things really well and then make you struggle to complete your […]

EDDM Pricing Spreadsheet for 10 Big Print Shops

If you’re sending your postcard direct mail campaign with USPS EDDM (as opposed to purchasing a targeted list), you have a lot of size options and tons of printing options. This post is just about EDDM pricing, but that’s not all there is and if you don’t consider other factors, you’re flushing your money. But, price is […]

How to target your ideal zip codes with EDDM by USPS.

EDDM, also known as USPS Every Door Direct Mail, is a really inexpensive way to target customers for your direct mail marketing campaign. It’s not super precise, but you can mitigate that by targeting just the zip codes and routes that make the most sense for your product. This post will deal with targeting across all […]

Design Postcards that Convert

Almost everyone is bad at postcard design because… Most companies are terrible at writing great marketing copy. They’re even worse about editing down that copy. Worse so about talking about benefits, not features. When these three things come together it usually makes this… When I see this, I feel like caneman. It’s not your fault. It is because […]

Consumer Direct Mail Lists: Everything to Know Before You Buy

Are you thinking about buying consumer direct mail lists to target potential customers? The very first, and indeed the most important, thing you must consider is how you will get this list and who you will target. While you’ll likely struggle a lot with the who piece, you may just buy the list from whatever […]

Postcard Marketing, A Beginners Guide to Direct Mail

Our business is postcard marketing, so we know a bunch about direct mail marketing. We’ve spent a lot of time looking a direct mail marketing options (EDDM, hand written direct mail, non-postcard mail, the list goes on). Plus, huge brands like Chase, Verizon, Target, Chipotle, Bed Bath and Beyond, Amazon and a bunch of others use postcards. […]

Postcard Marketing Example: Verizon comes really close to making a great postcard

I really like Verizon as a company. They take my money. They provide a useful service and don’t try to be anything more than that. They just do one thing really well. That thing, it turns out, is not postcards. Let’s take a look at their work in this postcard marketing example teardown. Postcard marketing example: […]

10 crappy real estate postcards and 1 path forward

We were doing some research here at Scout for writing a blog post on our favorite real estate postcards and, honestly, what we found was so much utter trash. So let’s go through the trash first to help make sure you aren’t sending it now. Even if you are, it’s ok, we’ll help you clean […]

The very best "Just Sold" real estate postcard we've ever seen

There’s a lot of crappy real estate postcards. Like, an unlimited amount of crap. So when my good friend send me this card I was like, damn, this is the new gold standard. Relators, here’s why you should absolutely steal this approach. A postcard with a view Wow. DRONES. And, possibly even a fisheye camera. […]


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