Postcard Marketing Pros

How to Build A Direct Mail Printing Price Comparison

Sometimes the biggest obstacle to getting started on a postcard campaign is choosing your printing service. If you caught our deep-dive on all things direct mail printing, chances are you already know some of the variables that affect printing prices. From postage options and the scale of your postcard send, to personalization and tech, there’s […]

How to Compare Direct Mail Printers

No all direct mail printers are created equal. Don’t just compare based on final per-postcard cost. But there are tons of great questions you can ask that will help you determine how to get the best bang for your buck. Direct Mail Printers Quick Start Guide Here’s a 3 minute video if you’d prefer to watch, it […]

Skyrocket Your Conversions With These Direct Mail Apps

What’s What in Direct Mail ROI Direct mail is a force in marketing, even in today’s digital economy. (Hint: we’ve written a lot about direct mail marketing’s impact ourselves.) Direct mail certainly has a lot of potential when it’s done right, especially when supported by direct mail apps. The potential reach of direct mail is enormous on […]

Want A Postcard Template For Word? First, Consider This...

A Postcard Template for Word? Nooo. There’s a better way! I have something better for you than a postcard template for Word or Google Docs. It’s a totally free postcard template, too. Are you looking for… An easy flexible way to design and print (and maybe) send postcards? Software that’s as just easy to use […]

A Field Guide to Real Estate Direct Mail Marketing Tools

The market for real estate direct marketing tools is booming. With so many options available, it can be just as hard to pick a tool as to start a campaign. From targeting to printing and design, it can be hard to keep track of it all–let alone the good tools. We’ve removed the guesswork by organizing the […]

Before You Buy A Direct Mail List

Buying a Direct Mail List? Ask these questions first. You probably just Googled, “buy direct mail list” and were looking to shop for a list. But, you should consider if a direct mail campaign is appropriate for you first. I run a company that is built on direct mail, but there are tons of people I […]

Ace Your Direct Mail Writing Strategy

While direct mail marketing may receive less attention than digital marketing, your customers still get a lot of it. That can make it tough to make you stand out from your competitors. Your direct mail writing strategy is essential to ensuring that your audience picks up your postcard and gives it second thought. With 77% of […]

Postcard Advertising Examples: Our Favorite Attention Grabbing Hacks

What sneaky things can you do with postcards that will make you stand out? Here’s our greatest hits of postcard advertising examples that can make your postcards way different from the rest. This post will focus just on our favorite postcard marketing secrets. We’ve got plenty of other posts that include free postcard templates, our postcard design […]

Postcard Marketing Experts: Q&A with Imperfect Produce

At Scout, we’re always on the the 👀 for great postcard campaigns. When we came across Imperfect Produce’s near-perfect postcard, we were elated. They were clearly postcard marketing experts.  So we chatted with their Chief Marketing Officer, Aleks Strub and we had to know the story behind one of our favorite postcards. Postcard Marketing Expert: Imperfect […]

How To Do Direct Mail Targeting. Build Consumer, Occupant, Business, or Property Lists.

A good direct mail targeting list is key to a great mailing campaign. Basically, if you’re not targeting the right people, don’t bother. A pizza shop targeting people 50 miles away won’t be selling any pizzas from postcards. Personalization and targeting are essential to making your campaign effective. That being said, list building can sometimes get overwhelming. Where […]

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