Martech’s Evolution: True or False?

As Martech’s landscape settles in this new decade, we can start to pinpoint fascinating trends. Do you know what the 4 biggest trends are in Martech’s current phase?

 

  1. AI and machine learning are hot selling points
    • False! They’re actually fading as a market trend. 
  2. Tools are becoming less specialized 
    • False again! Digital marketing tools are becoming increasingly unique as their capabilities grow
  3. Personalization is improving 
    • True! Personalization in marketing is perhaps the fastest-growing market trend we’re seeing right now. 
  4. Sales and Marketing Tech go hand in hand
    • That’s true too!

Learn more at  Marketing Insider Group