Direct mail advertising costs are best calculated based on the lifetime value of your customer and your return on investment.
While many people think of this cost as a combination of USPS rates, cost of postcard printing, and other costs like lists, it’s best to look at the return on investment of a campaign based on your customer lifetime value.
Instead of how much are you spending, back into if the campaign is worth it based on your expected return and the value of a paying customer.
With this in mind, this post will help you:
Determine which type of campaign to run (area mail or addressed campaign).
Show you expected results running an area mail campaign
Give you a calculator to see if you should run an area mail campaign
In short, this post aims to help you determine if direct mail will provide a positive return on investment.
Direct Mail Advertising Costs: First, Targeted List or Area Mail?