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Postcard Advertising Examples: Our Favorite Attention Grabbing Hacks

What sneaky things can you do with postcards that will make you stand out? Here’s our greatest hits of postcard advertising examples that can make your postcards way different from the rest. This post will focus just on our favorite postcard marketing secrets. We’ve got plenty of other posts that include free postcard templates, our postcard design […]

How To Do Direct Mail Targeting. Build Consumer, Occupant, Business, or Property Lists.

A good direct mail targeting list is key to a great mailing campaign. Basically, if you’re not targeting the right people, don’t bother. A pizza shop targeting people 50 miles away won’t be selling any pizzas from postcards. Personalization and targeting are essential to making your campaign effective. That being said, list building can sometimes get overwhelming. Where […]

How to target your ideal zip codes with EDDM by USPS.

EDDM, also known as USPS Every Door Direct Mail, is a really inexpensive way to target customers for your direct mail marketing campaign. It’s not super precise, but you can mitigate that by targeting just the zip codes and routes that make the most sense for your product. This post will deal with targeting across all […]

Design Postcards that Convert

Almost everyone is bad at postcard design because… Most companies are terrible at writing great marketing copy. They’re even worse about editing down that copy. Worse so about talking about benefits, not features. When these three things come together it usually makes this… When I see this, I feel like caneman. It’s not your fault. It is because […]

Consumer Direct Mail Lists: Everything to Know Before You Buy

Are you thinking about buying consumer direct mail lists to target potential customers? The very first, and indeed the most important, thing you must consider is how you will get this list and who you will target. While you’ll likely struggle a lot with the who piece, you may just buy the list from whatever […]

Postcard Marketing Example: Verizon comes really close to making a great postcard

I really like Verizon as a company. They take my money. They provide a useful service and don’t try to be anything more than that. They just do one thing really well. That thing, it turns out, is not postcards. Let’s take a look at their work in this postcard marketing example teardown. Postcard marketing example: […]

10 crappy real estate postcards and 1 path forward

We were doing some research here at Scout for writing a blog post on our favorite real estate postcards and, honestly, what we found was so much utter trash. So let’s go through the trash first to help make sure you aren’t sending it now. Even if you are, it’s ok, we’ll help you clean […]

The very best "Just Sold" real estate postcard we've ever seen

There’s a lot of crappy real estate postcards. Like, an unlimited amount of crap. So when my good friend send me this card I was like, damn, this is the new gold standard. Relators, here’s why you should absolutely steal this approach. A postcard with a view Wow. DRONES. And, possibly even a fisheye camera. […]

Case Study: Great Direct Mail Marketing Campaigns

Chase sends tons of mail and they make a perfect case study for what makes for great direct mail marketing campaigns. I recently switched over to a new credit card, but Chase wanted to remind me of the benefits I left behind with my previous card. Here’s how they use direct mail marketing to get me to […]

Amazon's postcard is weird and makes no sense

For all of our clients we always tell them, it’s much better to send 100 cards 3 times over 8 weeks than 300 cards 1 time. Amazon knows this, too. But Amazon just got a little too confident in themselves that they designed their postcard to be cheeky instead of convincing. Here we go. Amazon’s […]

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