Customer Lifetime Value: A Way to Budget Marketing

Why is Customer Lifetime Value important? People ask: How much should I spend on my postcard marketing campaign? Customer Lifetime Value is a number we can use to answer this question. This number tells you how much your average customer spends with your company. This number can help determine a marketing budget. Also, does it […]

Business Marketing with Physical Media in the Digital Age

Business Marketing in the Digital Age: In this digital age, most businesses do a lot of marketing on the internet. For example, businesses send people millions of emails every day. Also, we see ads on every webpage that we visit.  In addition, digital media does not use paper. As you can see, digital media is […]

Make EDDM Cost Less by Working with Scout

Why does EDDM cost less with Scout? Every Door Direct Mail (EDDM) is a marketing strategy that helps you target the homes that fit your audience. First, you select a zip-code that fits your audience. Then, USPS will deliver a postcard to every door in that zip-code. The one downside is that EDDM can become […]

Every Door Direct Mail Route Targeting Tool Reviews

There are tons of every door direct mail route printing shops. The key to the success of your EDDM campaign is great targeting. Targeting is often some combination of demographics or location. Almost all EDDM tools we have found are half-service, they do some things really well and then make you struggle to complete your […]

EDDM Pricing Spreadsheet for 10 Big Print Shops

If you’re sending your postcard direct mail campaign with USPS EDDM (as opposed to purchasing a targeted list), you have a lot of size options and tons of printing options. This post is just about EDDM pricing, but that’s not all there is and if you don’t consider other factors, you’re flushing your money. But, price is […]

How to target your ideal zip codes with EDDM by USPS.

EDDM, also known as USPS Every Door Direct Mail, is a really inexpensive way to target customers for your direct mail marketing campaign. It’s not super precise, but you can mitigate that by targeting just the zip codes and routes that make the most sense for your product. This post will deal with targeting across all […]

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