The thought of reaching Facebook’s billions of users is tempting, but it should be tempered by the fact that people who use Facebook aren’t there for the ads. Add to that, the number of businesses advertising using Facebook is increasing daily, so the competition is fierce. So many marketers are finding it tough to get motivated leads through Facebook clicks and are in essence throwing money out of the window.
So you might ask the question, “How might I get a good return for my Facebook ad investment?” Manuel Sanchez in the following article believes Facebook ads are definitely worth it.
However Rachana Reddy believes Facebook ads can only work with the right calculated AOV:
Finally, Manuel Suarez says that Facebook has better targeted data than even Google, so to him the answer is “Yes”:
What do you think? What has been your experience using Facebook ads?