Next Door Postcard

A+ for Nextdoors Super Secret Postcard Tactics

Nextdoor is a social network for your neighborhood. With Nextdoor you can learn about what your neighbors REALLY think of your lawn care skills (hint: they aren’t impressed).

The only way to see their comments on your Christmas decorations (hint: you could be doing worse) is to verify your address with a postcard. But, they don’t send you just any postcard. It’s one that is sent to you to verify your house and it’s wicked custom.

{{Your Name}} gets you to read, Kyle

This card is really cusom and is refined. Here’s why it’s perfect:

  1. It has YOUR name in bold. Kyle always reads things addressed to Kyle.
  2. It mentions that you took an action, like, dude, this isn’t a random postcard.
  3. In big bold huge green letters it says your name and your neighborhood. I’m definitely reading now.
  4. The code doesn’t look like this, 918083190UJFOO. It’s SO simple. That’s why they expire.
  5. Notice the simple URL and a big red thing that tells me act now, or else, KYLE!

This isn’t a marketing postcard, but Nextdoor couldn’t run their business without it. It’s the only way to cheaply prove you live where you do. Otherwise people from anywhere on earth could tell you to tone down the Pink Flamingos.

nextdoor - front


A perfect back, too.

The back is great too and like any good postcard it repeats, repeats, repeats. Here we go:

  1. It reminds me of my name again, so anyway I flip I know the card knows me.
  2. The Nextdoor neighborhood is repeated twice, further customizing the message.
  3. The thing you need to do is in red. Perfect for a postcard or distracting for your neighbors.
  4. It reminds me of my login email without giving it out to anyone who could find the postcard.

nextdoor - back


A+ Postcard

Let’s take a step back and learn from the pieces that make this postcard an A+.

  1. It has an expiration date, all good cards should! Act now, or else
  2. It has my name all over it, such personalization 2-5x postcard conversion rates
  3. It has other key personalization features, like my neighborhood.
  4. It has three steps. No one believes anything takes 2 steps, and 4 is way too hard.
  5. It doesn’t have a bunch of bullshit. People love to put way too much bullshit on their postcards.

So, steal these postcard principles from Nextdoor (who obviously have refined them a bunch).
But, whatever your political beliefs… don’t steal your neighbor’s lawn signs… they have cameras.


Leave a Reply