What’s the cliché? A picture is worth a 1000 words? Well, it’s true.
Front: wham, bam then just the facts ma’am
Ok so a few things you might not notice at first glance. Let’s take a look at the things that make this postcard a cut above.
The building looks modern, sunny, and colorful. Eye catching!
The address is the next biggest thing.
There’s a super descriptive summary of the space.
They used “South Beach” (better connotation than “SoMA”).
Then there’s the price, branding, and that it just came on the market.
The other thing that you might easily overlook is the white boarder. This is really important to avoid bleed on postcard. You want to make sure that the design is clean, but also that when it gets printed and ships to customers that it will look as good at it can after the printers and the gauntlet of machines and people that make up the US Postal Service.
Back: Perfect amount of detail for a postcard
Wow, it looks like they had the house staged and professionally shot. Let’s dig deep into this Just Listed postcard.
Go on, read that text. Click on the postcard and read it. Tri-level?! That’s three levels. I’m already dividing the price by three. They mention facilities, roof deck, nearby interests, etc. And the best part is that the postcard does it succinctly. You don’t need to say “There is laundry in this home.” In-home laundry does it super simply.
Then they have their pictures, so you know who is representing this place.
The worst crime they committed was paying the full 48 cents for postage. We get much better rate at scale.
Honestly, the only thing that would have made this better if there was a clear call to action that talked about how quickly this thing will sell.
“Expected sales in 30 days, Call 415-889-8784 Now”
“Come visit Saturday 10/12 from 10-6pm.”
Give me a reason and call to action so I know what you want me to do. Other than that, I love this postcard.