Month: August 2018

Direct Mail Advertising Costs: Is Direct Mail Right For You?

Direct mail advertising costs are best calculated based on the lifetime value of your customer and your return on investment. While many people think of this cost as a combination of USPS rates, cost of postcard printing, and other costs like lists, it’s best to look at the return on investment of a campaign based […]

Direct Marketing with Results: Scout's 25 Cent Postcard Program

What is Direct Marketing? Direct marketing directly markets products/services to buyers. An effective direct marketing strategy will increase your return on investment (ROI) by marketing to your customer base. Therefore, you are not wasting money sending advertisements to homes that are not likely to buy your product. Every Door Direct Mail (EDDM) is an effective […]


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