Month: March 2017

A Field Guide to Real Estate Direct Mail Marketing Tools

The market for real estate direct marketing tools is booming. With so many options available, it can be just as hard to pick a tool as to start a campaign. From targeting to printing and design, it can be hard to keep track of it all–let alone the good tools. We’ve removed the guesswork by organizing the […]

Before You Buy A Direct Mail List

Buying a Direct Mail List? Ask these questions first. You probably just Googled, “buy direct mail list” and were looking to shop for a list. But, you should consider if a direct mail campaign is appropriate for you first. I run a company that is built on direct mail, but there are tons of people I […]

Ace Your Direct Mail Writing Strategy

While direct mail marketing may receive less attention than digital marketing, your customers still get a lot of it. That can make it tough to make you stand out from your competitors. Your direct mail writing strategy is essential to ensuring that your audience picks up your postcard and gives it second thought. With 77% of […]

Postcard Advertising Examples: Our Favorite Attention Grabbing Hacks

What sneaky things can you do with postcards that will make you stand out? Here’s our greatest hits of postcard advertising examples that can make your postcards way different from the rest. This post will focus just on our favorite postcard marketing secrets. We’ve got plenty of other posts that include free postcard templates, our postcard design […]

Postcard Marketing Experts: Q&A with Imperfect Produce

At Scout, we’re always on the the 👀 for great postcard campaigns. When we came across Imperfect Produce’s near-perfect postcard, we were elated. They were clearly postcard marketing experts.  So we chatted with their Chief Marketing Officer, Aleks Strub and we had to know the story behind one of our favorite postcards. Postcard Marketing Expert: Imperfect […]

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