- Customer Lifetime Value: A Way to Budget Marketing Why is Customer Lifetime Value important? People ask: How much should I spend on my postcard marketing campaign? Customer Lifetime Value is a number we can use to answer this question. This number tells you how much your average customer spends with your company. This number can help determine a marketing budget. Also, does it […]
- Business Marketing with Physical Media in the Digital Age Business Marketing in the Digital Age: In this digital age, most businesses do a lot of marketing on the internet. For example, businesses send people millions of emails every day. Also, we see ads on every webpage that we visit. In addition, digital media does not use paper. As you can see, digital media is […]
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