Ever wanted to see an example of what not to do when designing a postcard? Here’s a postcard that is full of so much chaos, that it embodies everything that you should avoid.

This man is disappointed with the postcard they put him on

If you’re just looking at this thing your mind is now in chaos. Did this man just get left by his partner? Is this man anxious and confused at what the hell this postcard is talking about?

Ok so deep deep breath, let’s dive into this thing.

  1. There are lots of different font sizes.
  2. The important pieces aren’t the largest (Medicare Leaving You? should be big).
  3. There is no clear call to action and I have no idea how SBHIS will help me.
  4. There are way too many colors, strips of red, black, bold and regular fonts.
  5. Way too much crap, just edit it down to your elevator pitch.
  6. The crap that’s there isn’t central to the message.

worst postcard

 

The back side is also PUUUUUUUUUKEEEEE

Thought the front of this postcard was terrible, well they just puked right on the back. Let’s describe this puke.

  1. If you only saw this side, you’d have no idea what this card is about.
  2. There are dates and locations, but no clear link between the two. What happens on these dates?
  3. There’s an RSVP, but it’s unclear if that’s a necessary step.
  4. Again, different font sizes, colors, and a puke of text.

worst postcard 2

Just Don’t

Just don’t do this postcard, don’t do anything like it. Take a quick look at your postcard, just 2 seconds, and if you have no idea what you’re selling neither does your customer.

This postcard is straight trash.

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