Jack in the Box, remember them?

You know… that place where your health food friends shame you for going? Not that I endorse their two tacos for 99 cents or their policy to never charge you for ranch when you ask for it after ordering 2am curly fries… anyways… postcards! They are good at postcards, too.

3 sandwiches and 1 pun

While their sandwiches look more like this, there’s no doubt that this is a solid pun. It’s a 1-2 punch! If the croissant burger? didn’t draw you in, the witty witticism certainly did.

Let’s dive in like we’re not counting calories.

  1. 5 words and they’ve instantly conveyed their message… deliciousness comes in multiple forms.
  2. 3 hero images. That’s bacon, a token chicken for the vegetarians :p, and the extra-cow burger.
  3. Big bold brand. Notice the gigantic and bold logo in the corner. This isn’t Burger King.

Front of Jack in the Box postcard

At this point you’re probably asking yourself, Jordan where is all the other crap that a sexy postcard needs? Shouldn’t Jack in the Box be telling me about their organic lettuce, or their commitment to quality, or how they’ve been ebola free since 93 (true and rhymey!)

Haven’t you learned anything? Great postcard marketing is about saying less, showing more, and drawing people into your offer. It’s simple. Now let’s get to the real bacon of this postcard, the offer.


Did you just have a stroke? Was it because of the calories? No, it was because there are four frees on the back of this card. Here’s all the great reasons why I love this.

  1. Instead of one great offer, they have so many. They pay once for the card and you keep coming.
  2. They have requirements for each of their coupons, which means higher checkout $$$.
  3. I can get 2 Jack’s Spicy Chickens for $5… WHOA.

I don’t have much more time to talk about how I love this card, I have some free panko onion rings to eat.

Jack in the Box Free

I highly suggest you steal this postcard’s design and provide compelling offers to your customers. Either one really great compelling offer or a bunch of them, measure what offers people take advantage of the most, and then dial in one clear compelling offer for your next postcard.

Jack Out!

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